15 Megabytes of Fame

Michael Wesch’s compelling video An anthropological introduction to YouTube is a Rosetta Stone for the current state (give or take a few years) of the video blog or vlog.

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He highlights and translates a possible meaning for the shared experiences of Gary Brolsma’s Numa Numa, Juan Mann’s Free Hugs, and Lonely Girl 15, while thankfully leaving Brittany alone.

What is intriguing yet utterly confusing to me is the need to share one’s innermost thoughts or outright silliness with this cold and cynical world. Where would Numa Numa Gary have lipsinked before YouTube? Would Free Hugs Juan still be seeking a little warmth in a pre-internet life? How would he have been received by passers by? And what about Lonely Girl 15? Would she still be a soap opera queen in training, but in a different venue?

And what about all the copycats?

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Is this any different than me and my friends pretending to be The Supremes when we were kids? We were just having fun, sharing the experience of a song we loved and at the tender age of 8, a group we emulated. When the eccentric Charles Caleb Colton wrote “imitation is the sincerest form of flattery,” I doubt he had his kid brother in mind. Yet hundreds of emulators and autotuners are only sharing the love, right? What makes us want to imitate and remix and mashup? Is this the only way we can acquire our god given 15 megabytes of fame?

When I invite my students into the visual rhetoric conversation, where will I draw the line? How do I grade a re-envisioning of mashup of a repost?

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While I love the absolute joy and liberation from the drudgery of grad school that free-form video allows, I am ever practical and looking for a way to teach this genre of visual rhetoric without losing site of critical thinking. Your thoughts and ideas are most welcome below.

Addendum and Reflection

I went to a Community of Practice workshop yesterday sponsored by Berkeley City College and The Academy for College Excellence. My takeaway is that there are definitely more inspiring uses of online video and social networking that I can share and discuss with students. I do not look down on the imitators, autotuners and mashup artistes of the world. Collective entertainment and shared experience has its place and makes me laugh. However, at the end of the day, I want a bit more substance. For example, look at the work of Oluwaseun Odewale, a fellow at the Berkman Center for Internet and Society at Harvard. He writes about elections in his home country, Nigeria:

Of the 87 million mobile phone users in Nigeria (44 million of which have access to the Internet), it was an interesting trend to see how social media, for the first time, was adopted and, quite interestingly, adapted, to ensure credibility of the electoral process in Nigeria.

And then there is the social justice work we are doing with ACE, to promote success for basic skills students.

The Value of New Literacies in the Composition Classroom

We’ve all been there.  At least once in our academic careers we have spent the first 20 minutes of a class period watching the teacher or student presenter battle it out with the technology they were dependent on for that days lesson.  Does the occasional misfire of technology signal its unwarranted place in the classroom?  Are we wasting our time, or are we wasting the potential of the tools we have before us?

You have also very likely sat behind (and quickly learned to sit in front of) this guy:

who has been perusing his Facebook and email while typing a paper on the effects of Hurricane Katrina all throughout the lecture on poster propaganda in Berlin.  Bravo on the multi-tasking skills, but will he be fully present for the ensuing group work?  I’d rather not take my chances.

While these are two examples of many unfortunate drawbacks to technology in the classroom, they certainly cannot justify excising technology from schools.  Not only that, but they bring up very important questions surrounding digital literacy and our own agency.  What is the current role of technology in the classroom?  Is it effective?  Should we throw it out, work within it, or transform it to what we need it to be?

In “Students Who Teach Us: A Case Study of  a New Media Text Designer” Cynthia Selfe points out that English comp teachers are becoming more and more interested in new media texts because not only do they see more of them and have more access to reading and authoring these texts themselves, but their students are paying noticeably more attention to these texts as well.  Selfe argues here that teachers should be paying more attention to them, as well as using them systematically in the classroom to teach about new literacies.  In the chapter Selfe uses the technological and traditional literacy narrative of one student to explore how this contested landscape effect students working in specific English comp programs, the role new media literacies play in the negotiation of new social codes, and what English comp teachers must do with this knowledge to squelch the risk of composition studies becoming increasingly irrelevant (or politicized as such).

As hard as it is to believe that something so absolutely necessary for the educational (read: professional, personal, future) career of American students (read: communities, future leaders, country) as the critical thinking skills learned through composition could be devalued by anyone with the power to support it, the sub-topic of the use of technology in the classroom comes with a built-in debate which could serve to bolster a positive view of the necessity of comp studies or derail it.  David Buckingham explains in “Introducing Identity,” how the long debate on the impact of media and technology on children has always served as a focus for much broader hopes and fears about social change.  The idea that technology is transforming social relationships, the economy and sprawling realms of public and private life is recycled in popular debates, drawing on its long history of public opinion ranging from celebration to paranoia.

Research like that of Kristen Drotner, who believes that schools need to more directly address the new forms of competence needed today and is concerned with the implications of young people’s emerging digital cultures and the role of schools, along with the digital literacy case studies carried out by Hawisher and Selfe can help us put together an informed picture of how new literacies can or should play out in the composition classroom; one not overburdened by celebration or paranoia, but balanced by the real emerging needs of students.  Though Hawisher and Selfe are (rightly) hesitant to apply their ethnographic research to form a larger narrative, their approach points out how little English teachers know about the numerous literacies their students bring to class, and calls on them to seek out and embrace a broad understanding and valuing of multiple literacies in schools to cooperate with those at home, in the community and in the workplace; the literacies their students shape and are shaped by in other (social, professional, educational) aspects of their lives.

Of course this “unique position of the teacher to make a difference in the literate activities of students” requires an aspect of pioneering bravery on the part of teachers (especially those who do not consider themselves tech savvy), and it will certainly include a learning curve (occasionally we will spend some of our precious class time searching for a dongle).  Introducing the specific strategies and activities she suggests to take this road, Selfe explains that these strategies will depend on the teacher’s willingness to: experiment with new media compositions, take personal and intellectual risks as they learn to value different types of texts, integrate attention to such texts into the curriculum, and engage in composing such works themselves.  Not to mention on computer resources, tech support and the professional development that they have available at their specific institutions.  This is clearly a risk for teachers, not only in their own dynamic with their students, but in breeching this learning curve quickly and smoothly enough to justify the value of new literacies in the composition classroom while the composition classroom itself is still in the process of being contested, questioned, and possible threatened.  The successful use of a range of literacies in the classroom may keep composition studies relevant to students, the students’ skills relevant to future academic and professional work, and therefore the composition classroom relevant to the university.

Ah Violetta! A different kind of Multi-Tasking? Collaborative Function as an Index of PostModernity

Recently, at a desk bestrewn with empty coffee cups, a half-dozen books, digital audio equipment, handwritten lists, old syllabi, and class notebooks, I’ve found myself multitasking. Similarly, my typically tidy virtual desktop has become cluttered with quite a number of pdf articles, garage band files, electronic “sticky” notes in all colors, word documents in various states of editing or abandonment, and a slew of photos awaiting sifting and sorting.

Given the mundane/virtual dust-devil of texts I’ve been interacting with and generating these days, I’m very interested in the discussion of multi-tasking I’ve been encountering in critical discussions of digital and new literacy.  After all, if my desk/desktop is any indication, shouldn’t I, as a multi-tasker with a laptop at the heart of it all, be able to find myself represented in articles discussing digital textuality and new media?

Lankshear and Knobel, in their 2004 plenary address to the NRC, “New” Literacies:  Research and Social Practice, commented glowingly on the work of Angela Thomas, noting her interest in the “ways in which children construct their identities in multimodal digital worlds,” and held her research up as “an excellent exemplar of how weblogs and chat spaces, among other online media, can be used as research tools.”

When I cam upon Lankshear and Knobel’s discussion of Thomas, I was drawn to the words of Violetta, one of the digital insiders interviewed online by Thomas:

I need to make a confession right now, I am talking to you but at the same time I am talking to this cool guy Matt who I know from school, and trying to do some homework – an essay for which I am hunting some info on the web – you know, throw in some jazzy pics from the web and teachers go wild about your ‘technological literacy skills’ skills.  Big deal.  If they ever saw me at my desk right now, ME, the queen of multi-tasking, they’d have no clue what was happening.

Re-reading Violetta’s last line gives me, a teacher and older user of technology, pause.  Don’t older or less frequent user-creators of new media, many of us latecomers to the party, multitask too?  Are our styles of multitasking really so different from Violetta’s?

In “Sampling the New Literacies” Colin Lankshear and Michele Knobel write:

Multitasking has become ubiquitous among digital youth.  Moreover, the multitasking mode is not seen simply [as] some casual kind of modes operandi confined to interactions with one’s closest friends – as when chatting, roleplaying, updating a weblog, IM-ing, etc. simultaneously . . . . Rather it is widely seen as a way of operating that applies generally in everyday life at home, at school and at play. (15)

On the basis of such input, I’m still not convinced that Violetta has anything on me.  I like to sneak a text out to a friend during class at least as much (hell, perhaps more than) most of my students.  And, to be sure, I’ll leave facebook open while paying bills, g-chatting, answering professional correspondence, writing for fun, emailing my parents, taking notes for a role playing game, listening to music, or playing/recording a guitar.

Through coordinations of self/technology/and context, we perceive ourselves, and intuit how others may read us.

However, Lankshear and Knobel do have more to offer.  In positioning their concept of new literacy into the discourse theory of James Gee, they cover the idea of coordinations through which our situated-selves enact literacies within discourse.  This catchall phrase reminds us to consider the myriad elements bound up with incarnating literacy:  thoughts, feelings, rules, institutions, tools, accessories, clothes, language, etc.  “Within such coordinations,” according to Gee, “we humans become recognizable to ourselves and to others and recognize ourselves, other people, and things as meaningful in distinctive ways.”

Perhaps Violetta’s statement suggests a refined sense of how the various coordinations invoked in her digital literacy present (or interpolate, in the Althusserian sense) her as a subject, one with creative agency, but one who also may be seen, even studied, as such.  After all, she casually mocks teachers for praising even a cursory expression of “technological literacy.”  That is, to take up Gee’s reasoning, she has a subtle awareness of how the coordinations that frame the ongoing practice of her own literacy simultaneously enables her generative self-styling of a public persona and provides surfaces through which others may find her persona legible.

Thinking through Gee’s coordinations again, which include thinking and feeling, I’m led to consider the possibility that, even if people like Violetta and I each use some of the same technology, perhaps even in somewhat similar ways, perhaps the way we think and feel about our respective digital practices are what matter.

In Lankshear and Knobel’s charting of the ethoi underpinning the practices of typographic and digital textuality, we find a wide range of theory suggesting that typographic literacy and digital literacy carry with them a number of rather different assumptions, such as the way in which ideas are given value – such as through scarcity (typographic) or sharing (digital).  I grew up in a world in which the economic model of scarcity-derived value gave ideas and academic credentials their feeling of worth; not everybody had them.  This kind of thinking is of course still with us, and I hear it expressed whenever a student expresses worry that someone might “steal”  his or her ” idea.”

Lankshear and Knobel quote Barlow’s perspicacious claim that “dispersion . . . has the value and [information’s] not a commodity, it’s a relationship and as in any relationship, the more that’s going back and forth the higher the value of the relationship” (11).

Perhaps this point isn’t so different from being, in the years before before GPS, lost with someone who checked a paper map versus being in the same situation with someone who was happy to ask for directions.  Is it worth starting a face-to-face relationship with someone when what you want is a bit of information? (Yes, this opens a fertile line of gender-based inquiry generally absent from the more accessible layers of the theory Lankshear and Knobel cite).

Barlow’s  idea, that information is conceptualized differently by practitioners of differing literacies, helps me to infer a possible difference between my own approach to the web and that of someone like Violetta.  Let me illustrate the point with a problem that came up during a recent period of multi-tasking heavily weighted toward my current academic commitments.

A few days ago, I encountered a problem using a forum a professor had set up using SFSU’s ilearn for a class.  I’d asked my professor to modify the default settings for the forum.  One of the side effects had been that all of the group members ended up locked out from posting to the forum.  Before alerting my instructor to the problem, I tried to query ilearn’s online help several times, and quickly came up against an electronic brick wall, a invitation to search that kept resulting in:  “There are currently no QuickGuides in the system that match your search criteria. Please try again.”

Reflecting on the matter now with Barlow’s statement in mind, I realize that I tried to solve the ilearn problem from a scarcity-model informational standpoint; the smart money would have been to solve it relationally, to find someone who could help me step by step through the situation, perhaps through the obviously displayed email or chat support options.  Seeking that kind of help isn’t as comfortably in my playbook.   Looking back, I realize I  also have a few people in my networks (both professional and social) with whom I might have interacted in order to solve my problem.

Why didn’t I?  I bet that, in terms of digital  literacy, I am several, even 10s of thousand of hours short of Violetta’s time online.  If indeed, as Walter Ong famously wrote, “Writing is a Technology that Restructures Thought,” Violetta and I may very well negotiate such problems differently.   I bet she would have gotten the results, and probably through a more social source than the help files I looked at, which are simply digital analogues of mundane owner’s manuals — a typographic solution.  A digital insider might ask: why open the manual when you can instant message an expert?  Perhaps Violetta might have started by asking that “cool guy Matt” she was already chatting with, and he might have had the answer.

I think that we might be in the midst of a social change that dethrones, or destabilizes, our traditional view of a narrowly defined executive function as the preeminent organizational skill.  It may be that this concept was formulated in an era of, or under the influence of values generated by, typographic literacy.  Perhaps collaborative function, an ability to effectively access collective sources of knowledge, is a more apt descriptor of the underlying capability for problem solving in the digital era.

Where is the collaboration in this executive function model?

Lankshear and Knobel note how wikipedia, for example, “leverages collective intelligence for knowledge production in the public domain.”  The literature on digital literacy that has come across my workspaces of late suggests that some kind of collaborative function will increasingly trump the sort of executive function that typically is associated with students’ ability to focus.  If we fail to recognize this, we not only impair our own digital literacy, and misunderstand the classroom presence of our students, but also, even while using digital and new media, stage our attempts at problem-solving with a scarcity-based model of information lurking in the wings.

Given the frequency with which New Media theorists invoke Jameson, Derrida, and other postmodern luminaries, it has become difficult to disassociate digital textuality from postmodernity itself.  Lankshear and Knobel note that the 2.0 digital mindset may be seen “as an aspect of the postmodern spirit.”  In “Blinded by the Letter:  Why Are We Using Literacy as a Metaphor for Everything Else?” Anne Frances Wysocki and Johndan Johnson-Eilola contrast, in a line of inquiry somewhat parallel to the scarcity/dispersion dichotomy, the private linearity of printed consciousness and the spatialized intertextuality of digital thinking.

Perhaps the world where the full implications of “an unseen network of reference” that is “visible, navigable, writable and readable, on our computer screens” is also the world of collaborative function, where users not only see/access links between texts, but are much more free to see/access the social relationships based upon textual exchange, the affective and informational networks through which texts, reified artifacts, useless in themselves, are transmitted and granted meaning.

In my youth, fan-generated responses to Star Wars often looked more like this.

Where Violetta and I may well overlap, in terms of our digital-literary consciousness, though, would be in our appreciation of fan-generated media.  Consider this fan-generated video of a Star Wars space battle, which reveals  the fervor and technical prowess of the normally faceless imperial pilots that form part of the menacing backdrop  of the films.

Sleigh Bells

Although my information-seeking instincts may be still been conditioned by a youth of scarcity-consciousness, at least I’ve come this far – I can admire fan-fictive remixing, and don’t want to see either Lucasfilm (or Sleigh Bells, which someone other than the fan-author added to the vid as a righteous musical backdrop)  pull down the video by flexing their scarcity-derived intellectual property rights.  I’d go further, and assert this fan-creator’s right to draw upon these sources to make new texts.  Many of you are probably already familiar with Larry Lessig’s TED talk on Read/Write culture, so I won’t belabor the matter.

One last takeaway from Violetta’s statement, I think, is that we don’t want, by studying digital and new medial literacies, to fetishize their demonstration.  Users like Violetta are aware that their practices are the subject of academic/pedagogical inquiry and appropriation.  They may know all too well that scholars like Lankeshear and Knobel dedicate works like “Sample ‘The New’ in New Literacies” to “the young (and not so young) digital insiders who inspire people like us.”   In that spirit, let’s make sure we do our best, then, to listen to what student-users have to teach us about working collaboratively with new media.

Beyond ‘new’ literacies

Hi all!

I just found out about this through a listserv I subscribe to, and it looks like there are some interesting articles in this special themed issue: Beyond ‘new’ literacies, edited by Dana J. Wilber, and published by Digital Culture & Education, an interdisciplinary, web-published, open-access journal, which looks really cool and worth checking out. Some of the articles talk about constructivist pedagogies, visual literacies, definitions of literacies, etc….

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These are a Few Of My Favorite Posts (Part 1)

What stood out from this week’s reading was the idea of asking students to write about their favorite posts or posters on the class blog. Rather than allowing to vanish over time, the assignment forces students to look back over the work the class has produced. Such an exercise has two important functions: it reviews the material, develops critical skills and encourages the social production of knowledge.

I would recommend a variation that would add another important skill, synthesis: students could review the blogs from the course and pull out ideas that seem most significant. Since my final project is an overview of the salient points of the course, along with some of my own new ideas, I thought I would mine your posts for the most relevant concepts for my own purposes (teaching face-to-face, text-based classes with online support), which I would then possibly include in my final paper. Such recycling of material fits in with my developing idea that teachers should encourage students to use the smaller pieces of writing, both their own and that of others in the class, to create a larger whole in an integrated and continuous process.
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Twitter Literacy – Howard Rheingold

I found this article by Howard Rheingold very helpful for navigating the world of tweets… He argues for the importance of new kinds of media literacies and says that “the difference between seeing Twitter as a waste of time or as a powerful new community amplifier depends entirely on how you look at it – on knowing how to look at it.” Ultimately,

“Whatever you call this blend of craft and community, one of the most important challenges posed by the real-time, ubiquitous, wireless, always-on, often alienating interwebs are the skills required for the use of media to be productive and to foster authentic interpersonal connection, rather than waste of time and attention on phony, banal, alienated pseudo-communication. Know-how is where the difference lies.”

Read Rheingold’s article here: http://www.sfgate.com/cgi-bin/blogs/rheingold/detail?entry_id=39948#ixzz0kx2bMXjy

Don’t panic, but the future of human existence depends on what you choose to teach in your Composition course.

I couldn’t quite tell if I was sensing a tone of excitement or panic in this week’s texts.

While I think both Miller and Yancey (CCC 56:2) make excellent arguments for rethinking and possibly expanding our practices (we already inhabit a world heavily influenced by screen literacy), and I couldn’t agree more when both Wysocki (Writing New Media) and Yancey suggest that the writing we ask students to do in school is not connected enough to their lives, I’m still not convinced that this justifies changing the purpose of a first year writing course from “writing/composing” (as Hesse argues in CCC 61:3) to “rhetoric/composing” (as Selfe does, also CCC 61:3).

I do think we should teach composition in a broader context, integrating visual arguments and the rhetoric of new media composition, but I think this has to be a different course than what is usually conceived of as first year comp. Might a certain large, urban state university in northern California change the focus of its second year composition course, currently emphasizing writing about literature, to multimodal composition? I, for one, would love to teach a such a course, but I would want students in it to have a good handle on written composition (and here’s maybe where we need to expand beyond the singular focus on the academic essay, considering that the world we inhabit includes written composition in many forms, some of them digital), so that writing can be one of many possible modes of communication for our students.

So, while I hear the new media alarm, it’s competing with others that have been going off for some time—in particular, the one screaming about the need for colleges to equip students with basic writing skills.

Why Composition (and Digital Media)?

Alex Reid, author of The Two Virtuals (a chapter of which we discussed in class a couple of weeks ago), has a recent post on his blog about “what composition is for and why digital media is integral to it.” This post seemed to speak directly to some issues that our class has been circling around now for a few weeks: namely, what is the point of introducing digital media into a composition course?

Reid’s answer? We do it to leverage the writing (some) students are already doing:

What we can know with a higher degree of certainty is that [students] will write for online spaces. Of course this writing is often very, very short and highly informal. But it is the one writing practice they actually elect to pursue. My suggestion is that by incorporating digital composition into FYC we can make connections between their current elective writing practices and other writing practices that they might choose to adopt.

Perhaps the line between what students “elect to pursue” and school writing isn’t so easy to draw, but I thought that distinction resonated with the themes of motivation, discipline, and (dare I say it?) desire that came up in our latest class discussion. Some of us seemed to feel that moving toward new literacies in FYC is an important end in itself (as Cynthia Selfe argues in Writing New Media), while others seemed to agree with Mark Bauerlein that doing so (or doing too much of it) might lead to a loss of “slow, linear thinking.”

What I see Reid suggesting is that it doesn’t have to be one or the other. New literacies and “old” literacies aren’t (necessarily) mutually exclusive, any more than learning another language reduces your ability to speak your native tongue. Perhaps increased attention to — and practice of – any literate practices can have positive and lasting effects. The challenge composition instructors face, though, is helping students negotiate the sometimes murky waters between what Lankshear and Knobel present as two different “mindsets.”

Ethanol, Swine Flu and The New Literacies

Our culture has taught us to be inherently skeptical. Whether it has been killer bees, the electric car, Avian Flu, H1N1 or the promises of ethanol, we are trained that big issues come and go. We watch things cycle in and out of public consciousness (what is the top news story for several weeks straight might not get even a mention in a month’s time) and are trained to jump on the bandwagon of what promises to be the next big thing only to find out later that the hype was nothing more than misplaced optimism and over-speculation as to the future trajectory of whatever phenomenon we were chasing. How is hype over New Literacies be any different? Particularly when placed in direct comparison (or even opposition to) the conventional written essay? If our culture has taught us anything it should be that we should step into the “new” cautiously. You would think that part of our identity as Americans would be that of savvy hype critics. Instead it seems, as Buckingham Points out in Introducing Identity, that what we consider to be advancements in our culture “are contributing to a sense of fragmentation and uncertainty, in which the traditional resources for identity formation are no longer straightforward or so easily available.” In a sense we are becoming fence-sitters and fickle as who we are depends on the context of where we are – whether it is in a face to face social environment or “hanging out” on facebook. This fragmentation, it seems, is taking away from our ability to see things clearly. If we jump on the New Literacy bandwagon and completely refocus composition classrooms in favor of teaching visual compositions might that, decades from now, seem as quaint and ridiculous as Hall’s 1906 suggestion of a cold bath as a remedy for being horny?

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Memes and New Literacy Education

While reading about memes in the context of “cultural production” I realized I first needed to wrap my head around what actually constitutes a proper meme.  I had only encountered the word once before when a friend sent me a link to a YouTube video called “The Google Verb Meme Thing” (http://www.youtube.com/watch?v=AcKk_HK-FP4).  She sent the link with a message that said, “You will love this, it totally made me think of you” but, while I was watching, I couldn’t understand what I was watching and why.  I didn’t know what a meme was, let alone what The Google Verb Meme Thing was, and by the end of the one minute and forty-seven second video I felt as though I must be a complete cultural illiterate.  After reading chapter 9 in the New Literacies Sampler, “Online Memes, Affinities, and Cultural Production,” I feel a little bit better.  In the formal discourse of memetics, The Google Verb Meme Thing is nothing more than a mildly infectious phenomenon, as it doesn’t meet the criteria necessary to be classified as a bona-fide meme.

Knobel and Lankshear view memes as “recognizable, bounded phenomena that have material effects in the world and that can be scrutinized.”  Examples of memes, outside of web-spread instances of pop-cultural reference are things such as viral marketing campaigns, fashion trends, catch-phrases, specific production methodology, universally recognizable melodies, etc.  Richard Dawkins (1976) suggested that a meme, in order to be successful needed to meet three basic criteria: fidelity (the characteristics of the meme allow it to be passed along more or less in its original form), fecundity (how widely and quickly spread a meme may be) and longevity (self-explanitory)  Knoble and Lankshear point out that it is more important for a meme to be memorable than it is for it to be important or useful.  How then can a simple, and seemingly unimportant cultural phenomenon benefit literacy education?

Knoble and Lankshear use Freire and Street’s definition of Literacy, with a “big L” as “making meaning in ways that are tied directly to life and to being in the world.”  Memes, as cultural commentary, social activism, and even as a overstated and humorous celebration of the mundanity of daily life, tie very much into the social, meaning-making aspects of New Literacy.

Teaching students to identify and analyze online memes engages them in critical thinking skills that will allow them to identify phenomena that are influencing not only our culture and the world, but also the memes that are pervasive in their own minds.  Equipped with both a micro and macro capacity for recognizing and understanding the function of memes, students may have a better understanding of how small actions can translate into great ones.